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Rhode Island Tourism Innovation Lab

At the Rhode Island Tourism Innovation Lab, we operate as a for-profit social enterprise , blending the mission-driven goals of supporting small businesses with a sustainable business model. To fund our new initiatives and deliver exceptional value to the Rhode Island tourism community, we rely on a diverse range of funding sources.

Our Funding Model

We actively seek financial support through:

  • Government Grants: Partnering with federal, state, and local governments to secure funding that supports innovation and economic growth in the tourism sector. These grants help us drive sustainable initiatives and provide resources to small businesses.

  • Private Grants and Sponsors: Collaborating with foundations, philanthropic organizations, and corporate sponsors that share our vision of a thriving Rhode Island tourism industry.

  • Program Revenue: As a for-profit social enterprise, we generate income through program participation fees, consulting services, and other revenue streams to ensure long-term sustainability.

  • Strategic Partnerships: Building relationships with organizations and companies that align with our mission, allowing us to pool resources and create innovative opportunities for local businesses.

Why This Model Works

Our hybrid funding approach allows us to:

  • Expand Our Impact: By leveraging grants and partnerships, we can offer subsidized services to small businesses while maintaining financial stability.
  • Prioritize Innovation: Funding from diverse sources empowers us to invest in cutting-edge solutions and forward-thinking initiatives.
  • Foster Accountability: As a for-profit entity, we are committed to delivering measurable results for both our partners and funders.

When you partner with the Rhode Island Tourism Innovation Lab, you join a community that’s not only driving profitability for individual businesses but also uplifting the entire tourism ecosystem in our state.

We specialize in supporting tourist-dependent small businesses, including:

  • Hotels & Bed-and-Breakfasts
    Independent accommodations that want to enhance guest experiences, adopt sustainable practices, and attract more visitors through innovative marketing.

  • Local Restaurants & Cafes
    Culinary destinations that offer Rhode Island’s iconic flavors and are looking for ways to expand their reach, improve operations, or create standout dining experiences.

  • Retail Shops & Artisans
    Local makers, galleries, and boutiques showcasing handmade products or regional art who want to elevate their brand and connect with new customers.

  • Outdoor Adventure Providers
    Businesses offering tours, activities, and experiences—from kayaking to hiking—that seek to optimize operations and appeal to eco-conscious travelers.

  • Historical & Cultural Attractions
    Landmarks, museums, and cultural institutions looking to modernize visitor engagement while preserving Rhode Island’s rich heritage.

How We Help

We provide a range of services tailored to the needs of small businesses in the tourism sector, including:

  • Strategic Business Consulting
    One-on-one guidance to help businesses identify opportunities, improve operations, and create growth plans.

  • Innovation and Technology Adoption
    Assistance in implementing the latest tools and technologies, such as online booking platforms, customer feedback systems, and marketing automation.

  • Creative Marketing Support
    Developing compelling campaigns that highlight what makes each business unique and attract a broader audience.

  • Workshops & Workforce Development Training Programs
    Hands-on learning opportunities covering topics like sustainability, customer engagement, digital transformation, and financial management.

  • Access to Funding and Resources
    Helping businesses navigate grant applications, connect with investors, and secure the resources needed to innovate.

Why It Matters

The Rhode Island Tourism Innovation Lab, brought in partnership with Broadry LLC, is here to ensure that small businesses remain at the forefront of our state’s tourism success. By providing tools, expertise, and support, we help businesses not only survive but thrive—creating unforgettable experiences for visitors and long-term economic growth for Rhode Island.